Based on public listings, official material, and a mixed sample of merchant comments, researched September 26, 2026. No hands-on installation, speed test, or conversion experiment was performed.
What it does
Collect and display visual reviews, then reuse social proof across the storefront and other channels.
- Photo and video review workflows
- Visual display widgets
- Syndication and referrals on paid plans
Pricing
Count orders before admiring the widget.
- Beginner · Listed free — Up to 500 orders; confirm whether this is a cumulative allowance
- Convert · $49.99/month — 300 orders; +$50 per additional 300
- Unlimited · $299.99/month — Unlimited feature access; priority support
Worked example: Convert at exactly 600 counted orders: $49.99 + $50 = $99.99/month. This is a calculation from the published step, not a quote for your store.
What people like
The visuals are the reason to shortlist it.
Shepherd Shenanigans praises appearance and installation. Even dissatisfied TabloRosa liked the way the reviews looked.
Merchant-reported experience
Friction
Paid growth comes in steps. RipRightWear and Lowcountry Littles found cost difficult. Confirm which store orders enter the meter, especially marketplace orders.
Support is not uniform. Some merchants praise help; others report escalation delays. Do not repeat an old claim that live chat is absent: the current listing and developer say it is available.
Quick competitor comparison
Loox vs Opinew
100 email review requests/month; video collection required; no recurring marketplace import requirement.
| Buying criterion | Loox | Opinew |
|---|---|---|
| Relevant plan | Convert: from $49.99/month | Starter: $19/month |
| Volume metric | 300 store orders included | 100 email requests; import allowance |
| Video reviews | Included | Included |
Opinew has a lower published entry for this narrow video-review scenario. Loox counts store orders, so the two allowances must not be treated as identical.
Store fit
Who should use it?
Small: check the Beginner allowance before relying on it long term.
Growing: visual presentation can justify spend if order-volume costs fit margins.
Complex: verify channel-order counting and compare Unlimited before scaling.
The verdict
7.6/10 · B tier
Core job 8.5 · Value 6.5 · Ease 8 · Store fit 7.5 · Support 7
A convincing visual-review choice whose paid economics need attention.
How much would you pay for better-looking reviews?
Check the sources
Loox on the Shopify App Store Comparison app listingScoring: core job 30%, value 25%, ease 20%, store fit 15%, support 10%. These are editorial judgments, not Shopify star ratings.